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8 800 300-65-10
Город: Москва
Ваш регион
8 800 300-65-10

Ceat to set up 100 'Tyre Stop' retail stores in Tier 1 and 2 cities

CEAT, which gets counted amongst the largest tyre manufacturers in India by revenue, is looking to further increase its penetration in India’s smaller cities and towns by opening at least 100 specially  formulated stores in the next couple of years.


An investment of around Rs 20-25 crore has been earmarked for the initiative which the management expects will help in shoring up the company's revenue from exclusive stores by around 15 percent. The company did not specify the revenues which it earned from its exclusive channels. Ceat’s overall revenue in FY2020 stood at Rs 6,778 crore.


Christened CEAT Tyre Stop, the franchise offering is being targeted at Tier 2 and 3 cities and towns, having populations in the range between 100,000-300,000. It will cater to buyers in the two-wheeler and car segments. An important feature of Tyre Stop stores is that all its major elements will be powered by solar energy, the company highlighted.


Tyre Stop stores are different from the CEAT Shoppe, another retail store chain which is targeted at metros and bigger cities. In addition, Shop-in-Shop (SIS) has multi-brand tyre outlet stores across the country. For the commercial segment (Truck/Bus bias and radial tyres), the company has a different format named Truck Service Hub (TSH).


The company plans to expand its overall retail footprint to 600 exclusive brand outlets in the next 2 years (through the CEAT Shoppe and Tyre Stop network).