Bridgestone appoints new President for its Latin America operations

Bridgestone Americas announced Charlie Rule, formerly vice president of operations, Latin America, has been named president, Bridgestone Americas Tire Operations Latin America (BATO LA), effective August 1.


Rule succeeds Joseph Saoud, who successfully spearheaded two years of growth for the company’s Latin America business. Rule will be responsible for all Latin America tire businesses with full P&L responsibility, including dotted line responsibility for manufacturing, and will continue to lead Category Strategy, Product Planning, Marketing Branding and Marketing Communications in the region.