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Bridgestone to Remain ‘Official Tire of the NFL’

Bridgestone Americas and the National Football League are extending their partnership with a five-year sponsorship agreement, keeping the tiremaker the “Official Tire of the NFL.”

The new agreement continues Bridgestone and the NFL’s eight-year relationship and the yearlong “Bridgestone Performance Moments” campaign, which includes the top performance play of the year award at NFL Honors during Super Bowl week.

“We love the game, but connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League,” said Philip Dobbs, chief marketing officer, Bridgestone Americas. “The NFL relationship provides an ideal platform for millions of women and men of all ages to engage with and learn about world-class products and services from Bridgestone.”

Bridgestone will keep sponsorship rights at all major NFL events, including NFL Kickoff, NFL Draft, NFL Experience and NFL Media Fan Gallery at the Super Bowl. The new deal also includes trademark rights, activation and player funds, national advertising, consumer marketing programs and promotions, and broadcast and online media elements.