23 Января 2015

Pirelli Autosport Show stand wins award

Pirelli has clinched the award for the Best Use of Overall Space at the Autosport International show held at the National Exhibition Centre in Birmingham.

The award was given by the show’s organiser, Haymarket Exhibitions, in recognition of Pirelli’s innovative new stand, which showcased the company’s Formula One heritage and future, plus examples of its national motorsport activities, including its new alliance with the BRDC Formula 4 Championship. The striking design of the stand ensured that it was recognisable from a distance, thanks also to the stylish incorporation of Pirelli’s distinctive black and yellow corporate colours.

Not only did the stand contain four competition cars, reflecting the diversity of Pirelli’s British motorsport campaigns, but it also hosted a Formula One simulator and a rooftop meeting lounge, as well as a display of tyres from the world-famous P Zero range. There was also enough space to host a launch of Pirelli’s latest motorsport activities within the UK and the annual British Rally Championship awards ceremony.